GSD Alliance

Taking your product management planning, leadership, and delivery to the next level.

Our no-nonsense, Get Sh*t Done approach to Product Management, Delivery, and Go-to-Market delivers the mindsets, skillsets, and culture your technology business needs to create incredible customer value, rock product delivery, and build high-performing teams.

We'll leverage our 25+ years of product and delivery experience to train, coach, and empower your teams, and build the right process and environment for your teams to be more effective and outcome-driven, and create outsize impact for your customers and your business.

Meet the Team

  • Ashley Bass

    Principal

  • Tasneem Gould

    Principal & CEO

  • Rich Mironov

    Product Leadership Coach

  • Andreas Kacofegitis

    CTO & Delivery Coach

Learn more about us

Upcoming Events

Product Leadership Course with Rich Mironov

February 20th
Online Course

A course for VPs, CPOs, Directors of Product, and others leading teams of product managers

Product Management Bootcamp Event

May 27th 2024
University of Canterbury, Christchurch

A two-day introductory course that navigates the complexity of building, delivering and growing a successful product

Product Management Meetup

Monthly gatherings through Meetup to meet and talk to other project developers & managers

  • ​"We were delighted with the flexibility of the program, and the ability to tailor training to our specific needs versus a generic certification."

    Rachael Page
    Portfolio Manager, Pegasus Health

  • "We wanted to give our newly created product owners the skills and mindsets that would help them be more customer and market led, improve our development processes, and deliver innovative and valuable solutions, and Ashley and Tas's training and coaching has been instrumental in this."

    Eric Stierna
    Head of Design and Engineering, Dynamic Controls

  • "GSDA are the full package. From executives to delivery teams, they have provided training, strategy, advice and coaching on mindset through to operalization. This has been critical for supporting our change journey from project to agile product lifecycle focus. I highly recommend their services for any other business that wants to rock product delivery."

    Matt Duffy
    Principal Product Manager, Trimble

  • "Ashley and Tas are domain experts and great trainers and coaches. Everyone who works with them gets immediate value and practical advice that they can use to move their strategy and products forward. Thanks for the time you have given the MOA startups and team!

    Marian Johnson
    Chief Awesome Office, Ministry of Awesome

  • "One of the best courses I have done in my life!"

    Amanda Lawrey
    Group Digital Manager, Fulton Hogan Ltd